Orange practicality for the ideal trip

It can be said that all bookmarks are portable by definition.

However, none of them has ever helped a reader to carry books so practically. It was always necessary to open your bag or backpack in search of reading material or information.

This kind of “limitation” seems to have been overcome.

DDB Studio developed a new Walk-Around Bookmark which helps us not only to mark the page where we left off, but it also has a strap for carrying.

This seems to be the definite solution for travel guides, as it is possible to access the ideal page, with hands free to take pictures or to have a coffee around town.
It is no surprise that this incredibly practical item is in the colour that represents innovation and originality.