Orange on your wrist to help those in need

World famous Louis Vuitton is using its entire reputation and creative potential in support of a good cause.

The launching of the Only Watch 2011 timepiece is the meeting point between the brand name’s tradition and the orange sporting look. But its great merit is another one.

The project had the cooperation of Paul Pettavino, a young designer suffering from muscular dystrophy. Hence, all of the profits obtained from sales by this watch will be donated to institutions that support those who suffer from the same condition as Pettavino.